CAKE AND DIAGONAL VIEW TO LAUNCH KIDS DIGITAL JOINT VENTURE
21 November 2016

LONDON - Leading kids' entertainment specialist CAKE and digital content producer and distributor, Diagonal View have announced the launch of a joint venture to produce and distribute kids content for the digital space.

The new company, called Popcorn Digital, will produce kids' content specifically for exploitation across global online media platforms, such as YouTube, with the intention that certain IP's created for digital AVOD platforms internationally, will cross over into the linear space.

As part of the deal, CAKE, who have produced and distributed award-winning hits including Angelo Rules, Bottersnikes & Gumbles and Oscar's Oasis, will provide development experience and expertise in the kids' arena, while Diagonal View, whose market-leading knowledge in digital distribution, will handle channel management, maximizing traffic and growing revenue and audiences. Best-known for global phenomenon Talking Tom, digital expert Paul Nunn joins as advisor/investor bringing his experience of growing a brand from digital roots into a successful global media franchise.

Ed Galton, CCO and Managing Director at CAKE said, "CAKE has been searching for the best digital approach and partnering with Diagonal View and Paul is by far the most complete solution."

Matt Heiman, CEO of Diagonal View said, "Our media model is to work with partners who appreciate the value of creating compelling content for each platform their content appears on. Social Video is a massive market and the kids segment is highly lucrative. Bringing our creative, editorial and digital marketing expertise to kids content producers is a logical next step in the expansion of our franchise."

Paul Nunn said, "The next great kids content business will combine deep experience in storytelling and creating lasting broadcast relationships with a proven track record in navigating digital platforms to build audience and deepen fan engagement. Popcorn Digital is founded with huge knowledge and experience in these areas and more."