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Delivering bespoke strategies for high-quality kids' properties in the digital space.
Popcorn Digital are experts at growing online audiences, maximising traffic and optimising content discovery.
We work closely with our clients to design and implement tailored strategies that effectively advance kids' IP's on online platforms.
Our media solutions are focused but not limited to the YouTube platform and Apps products.
Some of our key services include:
Original Content & Co-Development
We work in partnership with our clients to develop ideas that drive maximum engagement, creating original content that fits and supports the individual needs of your brand, including merchandising and licensing promotion.
Channel Management
Our channel management and distribution team uses their in-depth knowledge of the family and entertainment digital space to craft and execute the optimal growth plan. Comprehensive analysis of our client's activity and performance is provided periodically, supporting the brand's next steps decisions.
Digital Rights Management
Our team has the knowledge and experience to ensure that accurate usage policy and third-party claims are applied according to our clients' specifications, while optimising revenue growth.
Channel Branding
We have been consistently creating bold and exciting channel artwork and our strong attention to design, results in reliable channels with a clear brand identity leading to a direct increase in video click rates.
Editing Existing Programming
We are experts in producing re-purposed content aligned with the latest YouTube video consumption trends delivering highly cost effective results. Our special compilations and seasonal videos are the top source of increasing views, watch time, and subscriber gained numbers.
Paid Media Campaigns
We combine our data insights and client goals to design creative AdWord strategies that go beyond the 'paid view', creating bespoke ads and 'call to action' videos that deliver key messages in a unique and effective way.
Popcorn Digital was founded with solid knowledge and experience by the kids' entertainment specialist CAKE and the digital content producer and distributor Diagonal View.
CCO & Managing Director of leading kids' entertainment specialist CAKE - a veteran distribution professional with over 20 years experience in sales and business in the kids' arena
Founder of Diagonal View, Europe's leading producer of online video content with market-leading knowledge in digital distribution.
Having previously worked with Talking Tom and Friends and Diagonal View, Bruna applies her solid experience in digital content creation, localisation and audience development to bring an innovative input to kids' content production.
Best known for global phenomenon Talking Tom and Friends, digital expert Paul Nunn brings his experience in growing a brand from digital roots into a successful global media franchise.
21 November 2016
LONDON - Leading kids' entertainment specialist CAKE and digital content producer and distributor, Diagonal View have announced the launch of a joint venture to produce and distribute kids content for the digital space. The new company, called Popcorn Digital, will produce kids' content specifically for exploitation across global online media platforms, such as YouTube, with the intention that certain IP's created for digital AVOD platforms internationally, will cross over into the linear space. As part of the deal, CAKE, who have produced and distributed award-winning hits including Angelo Rules, Bottersnikes & Gumbles and Oscar's Oasis, will provide development experience and expertise in the kids' arena, while Diagonal View, whose market-leading knowledge in digital distribution, will handle channel management, maximizing traffic and growing revenue and audiences. Best-known for global phenomenon Talking Tom, digital expert Paul Nunn joins as advisor/investor bringing his experience of growing a brand from digital roots into a successful global media franchise. Ed Galton, CCO and Managing Director at CAKE said, "CAKE has been searching for the best digital approach and partnering with Diagonal View and Paul is by far the most complete solution." Matt Heiman, CEO of Diagonal View said, "Our media model is to work with partners who appreciate the value of creating compelling content for each platform their content appears on. Social Video is a massive market and the kids segment is highly lucrative. Bringing our creative, editorial and digital marketing expertise to kids content producers is a logical next step in the expansion of our franchise." Paul Nunn said, "The next great kids content business will combine deep experience in storytelling and creating lasting broadcast relationships with a proven track record in navigating digital platforms to build audience and deepen fan engagement. Popcorn Digital is founded with huge knowledge and experience in these areas and more."
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4 October 2017
Rovio Entertainment has appointed Popcorn Digital, a JV between leading kids' entertainment specialist CAKE and digital content producer Diagonal View, to manage branded content on the official Angry Birds YouTube channel. Popcorn Digital will lead the digital strategy, implementing plans to grow viewership and revenue of original animation and branded content and further expand an existing fan-base of over 1.9 million subscribers. While classic content from the library is being repurposed and re-released, the channel will also debut new series including Angry Birds Blues, starring the boisterous blue birds and Hatchlings from The Angry Birds Movie, with new episodes launching weekly through the end of 2017, as well as the forthcoming Piggy Tales: 4th Street, the fourth instalment of Rovio's hugely popular Piggy Tales series, which will debut in 2018. Since Popcorn Digital's management began, the Angry Birds YouTube channel has seen a 150% subscriber growth, a 30% increase in revenue and a 25% increase in views over a 3 month period. Joe Lawson, Head of Content Licensing and U.S. Brand Development at Rovio Entertainment said, "For a digital brand like Angry Birds, YouTube is an essential channel for building audience engagement and affinity. With that in mind, Rovio is focusing heavily on content distribution of our existing and new short form content leading up to the movie sequel planned for 2019. We are extremely excited to be working with the experts at Popcorn Digital to help grow and optimize the audience's relationship with Angry Birds. CCO & Managing Director, Ed Galton from CAKE said, "Angry Birds is a great addition to Popcorn Digital's roster of channels and with CAKE managing linear and digital distribution of all original AV content, we will have the opportunity to align our strategy across all platforms."
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  +44 (0)2073 073 240

 76-78 Charlotte Street, 5th Floor,
  London, W1T 4QS, United Kingdom