Delivering bespoke strategies for high-quality kids' properties in the digital space.
Popcorn Digital are experts at growing online audiences, maximising traffic and optimising content discovery.
We work closely with our clients to design and implement tailored strategies that effectively advance kids' IP's on online platforms.
Our media solutions are focused but not limited to the YouTube platform and Apps products. Some of our key services include:
Original Content & Co-Development
We work in partnership with our clients to develop ideas that drive maximum engagement, creating original content that fits and supports the individual needs of your brand, including merchandising and licensing promotion.
Our channel management and distribution team uses their in-depth knowledge of the family and entertainment digital space to craft and execute the optimal growth plan. Comprehensive analysis of our client's activity and performance is provided periodically, supporting the brand's next steps decisions.
Digital Rights Management
Our team has the knowledge and experience to ensure that accurate usage policy and third-party claims are applied according to our clients' specifications, while optimising revenue growth.
We have been consistently creating bold and exciting channel artwork and our strong attention to design, results in reliable channels with a clear brand identity leading to a direct increase in video click rates.
Editing Existing Programming
We are experts in producing re-purposed content aligned with the latest YouTube video consumption trends delivering highly cost effective results. Our special compilations and seasonal videos are the top source of increasing views, watch time, and subscriber gained numbers.
Paid Media Campaigns
We combine our data insights and client goals to design creative AdWord strategies that go beyond the 'paid view', creating bespoke ads and 'call to action' videos that deliver key messages in a unique and effective way.
Popcorn Digital was founded with solid knowledge and experience by the kids' entertainment specialist CAKE and the digital content producer and distributor Diagonal View.